As an Edge Sender user, you’ve probably heard of ‘phishing’- the attempt to steal someone’s private information (like passwords) by getting them to click a link that takes them to a fraudulent website. What you may not be aware of is that phishing detection is built in to some email clients, and could be preventing… Continue Reading…
With the explosive growth in companies’ social media spending, there is much speculation that email marketing is becoming obsolete. However, for small business owners, email marketing remains an indispensable tool. According to Forrester Research, 9 out of 10 marketers say email is their primary channel for generating leads. In addition, B2B Marketing’s Email Benchmarking Report reveals more than… Continue Reading…
So you’ve just completed writing your company’s latest email campaign, but it’s still missing something. It needs some eye-catching images to make it pop. Images are also important when people share your email campaign, as social networks like Facebook automatically scan for an image to use as a thumbnail when linking to your content (see… Continue Reading…
According to The Radicati Group, email usage is only going to increase- to 507 billion messages per day (estimated). So, as a small business owner (and therefore marketer), you may be wondering: How much email is too much email? Look over the infographic below (click to view full-size), and let us know your thoughts. Have… Continue Reading…
Our goal of keeping Edge Sender the easiest to use email marketing system doesn’t end with our small business users- it extends to their subscribers as well. That’s why we’ve refreshed the look of the pages your subscribers see when they change their preferences, or forward your email campaign to a friend. These pages now… Continue Reading…
