How To (Really) Know When To Send Email Campaigns

No one likes to hear someone babble on endlessly- not in person, and definitely not through digital marketing. While systems like Edge Sender make it really easy to create a quick email blast, how do you avoid running the risk of saying too much, too often? Back in 2012 a Pittsburgh Penguins fan filed a… Continue Reading…

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Tip: Why You Shouldn’t Use URLs As Your Link Text

As an Edge Sender user, you’ve probably heard of ‘phishing’- the attempt to steal someone’s private information (like passwords) by getting them to click a link that takes them to a fraudulent website. What you may not be aware of is that phishing detection is built in to some email clients, and could be preventing… Continue Reading…

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