You may have written the most awesome and persuasive email copy in history, but if your subscriber deletes your campaign before they open it, none of that matters. In crowded inboxes, getting your email opened is a HUGE obstacle, especially with all the spam circulating out there. Here are some proven, time-tested tactics you can… Continue Reading…
With the explosive growth in companies’ social media spending, there is much speculation that email marketing is becoming obsolete. However, for small business owners, email marketing remains an indispensable tool. According to Forrester Research, 9 out of 10 marketers say email is their primary channel for generating leads. In addition, B2B Marketing’s Email Benchmarking Report reveals more than… Continue Reading…
So you’ve just completed writing your company’s latest email campaign, but it’s still missing something. It needs some eye-catching images to make it pop. Images are also important when people share your email campaign, as social networks like Facebook automatically scan for an image to use as a thumbnail when linking to your content (see… Continue Reading…
According to The Radicati Group, email usage is only going to increase- to 507 billion messages per day (estimated). So, as a small business owner (and therefore marketer), you may be wondering: How much email is too much email? Look over the infographic below (click to view full-size), and let us know your thoughts. Have… Continue Reading…
Do you want more of your subscribers opening holiday emails from your company? Great open rates start with a great subject line! Subject lines that convey time, sense of urgency, or a bit of humor are best. Keeping this in mind, we’re giving you 15 examples of subject line ideas that will get attention during… Continue Reading…
